I’m Daniel Wu, a Brazilian illustrator (half-Chinese), with over 10 years of experience bringing stories and characters to life. I’ve worked with major clients like Penguin Random House, Capstone, Faber-Castell, Unilever and Domestika, I'm represented by the Beehive Illustration  🐝 —and I just love what I do.

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Illustrated books fascinated me even before I could read, and I’ve been obsessed with the storytelling power of images ever since. Following that passion, I earned a degree in Communication. I worked as a screenwriter, audiovisual producer, and art producer—experiences that still help me stay on top of schedules and deadlines 😉.

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My style is expressive and colorful, with strong storytelling always featuring a touch of humor. I’m inspired by Brazil’s rich cultural and ethnic diversity and love creating illustrations that celebrate different perspectives and connect with a wide range of audiences.

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What excites me most about this field is how anything that enters the illustrated world becomes magical. That way, I truly believe illustration can help normalize differences and celebrate diversity—after all, everyone deserves to become a drawing!

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In 2019, my husband and I moved to Porto, Portugal. At the end of 2020, an opportunity brought us to Hamburg, Germany, where we currently live.

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When I’m not illustrating, you’ll probably find me traveling, eating, watching horror movies, or laughing. Sometimes, all at once!

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Thanks for stopping by! If you’d like to chat or learn more, feel free to reach out. And if you want to keep up with my work (and a bit of my personal life), follow me on Instagram!